Can The NEW 2022 Nissan Frontier Replace The Benchmark For Midsized Trucks?
For as long as most Nissan enthusiasts can remember, the Nissan Frontier, or Navara in other parts of the world has looked the same in North America for the better part of 16-years, and from the redesign the previous generation wasn't all that much different to some. Nissan fans.., hold your applause, mid-sized truck fans, you may wanna sit down for this read!
With Nissan scaling back it's European market to focus on its U.S., Japan, and even Chinese markets. Nissan was already experiencing some internal issues pre-C-19 and even before that was already under a new strategic direction, one called an "operational performance plan" announced in May that's stated to go beyond repairing problems from ousted leader Carlos Ghosn's aggressive expansion drive. Nissan's struggles predate the recent global economic shutdown as Nissan noted its sales slumped severely in 2019.
A "do or die" plan in January of 2020 was loaded into the torpedo tube before fear of the global pandemic literally congealed automotive production and sales worldwide.